In close cooperation of 11 partners from Latvia, Estonia and Sweden, from October 2015 until December 2018 the project “Hanseatic Approach to New Sustainable Alliances” will be carried out. The aim of the project is to revitalize the historical heritage of the Hanseatic League and it is supported by the Central Baltic programme 2014-2020.
Video is made to show Valmiera and citizens in Hanseatic times through new costumes and cullinary. The video is made to upgrade application "Explore Valmiera". Video is financed by the project No.CB110 "Hanseatic Approach to New Sustainable Alliances" co-funded by the Central Baltic Sea Region Cross-Border Cooperation Programme for 2014-2020.
HANSA cities have developed “Explore HANSA” Apps to smooth the visit to the 9 enchanting Hanseatic cities rich in heritage and tradition – Visby in Sweden, Pärnu and Viljandi in Estonia and Cēsis, Koknese, Kuldīga, Limbaži, Straupe and Valmiera in Latvia. The Apps allow to immerse in the city with all the necessary information in your pocket.
In March 7–11, 2018, the project will participate in one of the largest tourism trade fairs – ITB Berlin (Internationale Tourismus-Börse Berlin) in Germany to introduce the international audience to our cities and our products.
Do you know how the St. Simon’s Church got its name or what was previously situated in the current town hall building? Can you imagine what a Livonian Order Castle with 10 m high walls looked like, with only ruins remaining nowadays? Did you know that the first music school in Latvia, outside of Riga opened its doors in Valmiera in 1920? You will find answers to these and many other questions in the Valmiera audio guide.
For the second time now, Valmiera is inviting people to the Restaurant Week, welcoming visitors with ancient flavours delivered in a contemporary manner. The Restaurant Week will take place from November 6 to November 12.
Research carried out by historian Ilgvars Misāns on the Hanseatic League is an important contribution to a better understanding of the history of Valmiera. It looks at the Hanseatic League not only as a political subject, but also highlights its social and economic contribution.
Cross-border tourism offers are a relatively new feature in the tourism market. This common conclusion was reached at the ITB Berlin travel fair, where representatives of the HANSA project had the opportunity to meet many tour operators from Europe and other parts of the world.
Year 2017 already rolls full steam ahead, and so do the travel fairs. The HANSA project also prepares for the upcoming tourism season, and the fairs are a great opportunity for You to meet us and get us know a little bit more!
Local ingredients have the potential to be an increasingly important part of the modern culinary – this was apparent in Viljandi (Estonia) in the beginning of the week, when chefs from seven Hanseatic cities (Cēsis, Limbaži, Kuldīga, Straupe and Valmiera in Latvia; Pärnu and Viljandi in Estonia) across Baltics met with Swedish colleague Mikael Nypelius.
The interior of the Valmiera Tourist Information Centre has been improved with a design wall, which reflects the everyday life of Valmiera during the Hanseatic times. The purpose of the new design wall is to familiarize locals and guests of Valmiera with the historical events, particularly by showing the dynamic and active lifestyle of the medieval Valmiera and by allowing people to transform themselves into a medieval merchant.
On October 8 from 9:00 till 16:00 in Valmiera – in the stretch from Katrīnas Street till Ziloņu Street on Rīgas Street, in the Town Square and in the territory of the Livonian Order castle – the smell of delicacies will tickle your nose, practical and beautiful items will feast your eyes, songs will be sang and stories will be told, and the autumn will be greeted with dances and lots of laughter. It can mean only one thing – the famous Simjūds Fair is about to begin and everyone – from far and wide – is invited!
This exhibition is dedicated to the main street of the Valmiera Old Town, around which the city has emerged. The castle ruins just next to it is the oldest evidence of the existence of this street. Only later on Bruņinieku or Knight Street appeared with the oldest buildings in Valmiera. Each and every of them has a unique story giving us an insight of how people once used to live.
The emblem of Valmiera as it was in 1524 on the obverse and a picture of a typical vessel of the Hanseatic League designed by the artist of the Valmiera Museum on the reverse – everyone will have an opportunity to mint such a unique coin during the Valmiera City Festival, while enjoying the medieval spirit by the castle ruins.
From 9th to 12th June partners of the project “Hanseatic Approach to New Sustainable Alliances” (HANSA) participated at the 36th International Hanseatic Day in Bergen (Norway). HANSA cities Pärnu, Viljandi (both – Estonia), Visby (Sweden), Kuldīga, Limbaži, Straupe and Valmiera (all – Latvia) presented city stands and offered entertaining performances. Project HANSA manager Inger Harlevi and Vidzeme Planning Region project manager Rūta Vasermane presented HANSA project and its communication activities in a seminar for tourism professionals.
Last week partners of the project “Hanseatic Approach to New Sustainable Alliances” (HANSA) visited European Institute of Cultural Routes and German Hanseatic cities Lemgo and Lübeck. The Hansa is one of the Certified Routes, and partners learned, how project’s development and promotion can benefit from that label. Study tour participants also explored, what a small Hanseatic city can do to manage marketing and promotion.
From 10th to 15th April project “Hanseatic Approach to New Sustainable Alliances” (HANSA) partners will go on a study tour to Germany and Luxembourg. During the tour participants will explore examples of how to improve tourism offers in Hanseatic cities.
On January 2016 the Valmiera City Council signed a partnership agreement with the Inspiration Gotland, which is the main partner of the project “Hanseatic Approach to New Sustainable Alliances (HANSA)”. Project gathers 10 partners from Latvia, Estonia and Sweden and it aims at highlighting unique Hanseatic values in each of the partner-cities and combine them in one common tourism offer. Therefore enhancing the visibility of the Hansa brand and motivating travellers to get to know the historical Hanseatic cities.
In October partner organizations from Latvia, Estonia and Sweden begun a new project – “Hanseatic Approach to New Sustainable Alliances (HANSA)” – within the framework of the Central Baltic programme 2014-2020.
As already indicated by the name of the project, the main aim of it will be to facilitate the values of the historical Hanseatic League, which still can be found among the member cities. Furthermore, partner organizations will closely collaborate to create and develop new tourism products to make the Hanse the leading tourism brand within the Baltic Sea Region. Eight partners from Latvia have joined the project, namely, Cēsis Culture and Tourism Centre, Koknese, Limbaži, Pārgauja and Kuldīga counties, as well as Valmiera City Council and the Vidzeme Planning Region. Viljandi and Pärnu City Councils are represented by Estonia and from Sweden – Gotland Region and the Gotland Tourism Development Agency “Inspirational Gotland”, which is also the leading partner of the project.
